Fluent plans to continue with prudent investment in growth initiatives

The company provided the following business outlook: “Continue to use our leadership position with the new compliance standards we have set to level the industry playing field, create additional competitive differentiation, and increase market share. Leverage our owned and operated marketplace assets to expand our new syndicated performance marketplaces – adflow and Call Solutions. Focus on expansion of Fluent’s media footprint through our influencer and syndicated performance marketplaces. Ensure we source customer traffic that meets our internal quality mandate and leverage our platform to drive consumer insights, which will continue to lead to higher user participation rates, conversion rates, and monetization. Continue to prudently invest in growth initiatives that we believe have long-term growth potential and where we can earn competitive advantage while expanding our margins, over time.”