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Fisker introduces new dealer partnership model in North America
The Fly

Fisker introduces new dealer partnership model in North America

Fisker announced that the company is developing a dealer partnership model in North America. In Europe, Fisker intends to pursue a hybrid of direct sales and dealer arrangements. The dealer partnership model combines the goal of offering customers no-haggle pricing on Fisker vehicles while also providing dealer partners with larger market territories, so they can maintain pricing without concern for local competition. The company has been in discussions with numerous potential dealers since late November 2023. The company is implementing this approach to expedite the expansion of its sales, delivery, and test drive network. Fisker expects that its first dealers will start receiving vehicles by the end of Q1 and that it will have all its initial dealer partners in place when higher-volume vehicle models arrive in the marketplace in the future. Fisker does not plan to require its dealer partners to make extensive, time-consuming, or costly changes to their existing facilities. The company has developed corporate identity features that it can provide to its dealer partners so that they can commence sales and service as soon as possible. Fisker will continue to maintain its own Fisker Lounges in global markets so that customers may experience the brand and contribute sales leads that the company can send to its dealers. Dealers will also facilitate financing and insurance arrangements and assist customers with matters related to Fisker’s warranty. Following the agency model, Fisker plans to sign up sales and distribution partners in its European markets, while the company continues direct sales in the region.

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