FaZe Media announced a new multi-year, multi-million-dollar sponsorship and licensing deal with G FUEL. FaZe Media will receive an equity component in G FUEL as part of the contract. This new multi-million-dollar partnership is one of the largest transactions in GameSquare’s history, adding predictable revenue to the Company’s growing backlog. To kick off the partnership, G FUEL will be the presenting sponsor for the FaZe Clan Subathon, a month-long streaming marathon running throughout September 2024. This event will set the tone for the collaboration, showcasing the power of user generator content and the influence of FaZe Clan’s creators. FaZe Media and G FUEL will also host in-person events and launch co-branded products throughout the partnership to further solidify the synergy between energy drinks and gaming culture.
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