Zoned, 5-Hour ENERGY partner to host Fortnite competition

Zoned and 5-hour ENERGY partner to host Flavor Wars, a streamer community competition, to celebrate Fortnite’s 230 million monthly active players and its cultural phenomenon status. This pinnacle move in mainstream gaming culture gives fans the opportunity to level up their skills and represent their favorite streamer to battle it out for a $10,000 cash prize and bragging rights as the ultimate gaming fanbase. Since gaming audiences prefer interactive and native ways of brand engagement over traditional ads, this new experience engages gamers in an innovative way that intersects one of the most popular digital game with the number one selling energy shot in the United States. 5-hour ENERGY’s entry into Fortnite comes as the gaming industry is leveling up in scale of the audience and cultural impact, as research by Newzoo has found that 72% of 35-54s and 46% of over 55s game at least once a week. The Flavor Wars custom Unreal Editor for Fortnite map launches Tuesday, August 13 at 10:30 a.m. PST. Fans will compete battle royale-style in a custom-built map by Zoned, divided into three distinct zones representing the 5-hour ENERGY Gamer Shot flavors: Apple Bash, Pineapple Charge and Rocket Raspberry.