FaZe Clan reports net royalties of $7M of gross co-branded product revenue

The company said, “FaZe Clan celebrates their streak of successes, including their wildly popular energy drink FaZe Pop. The product was the number 1 best-selling new energy product in 7Eleven for the year of 2023, and continues to climb higher with its best month of sales to-date in February 2024. FaZe Clan has built a name for itself by accessing hard-to-reach consumers. Their strengths reside in developing engaging brand strategies that feature co-branded sponsorship deals with multiple revenue streams. Utilizing their visibility as a global brand, FaZe Clan has found a niche engaging with gamers through a breadth of high performing licensing deals with today’s top brands that continue to grow their global audience. On top of the success with FaZe Pop, which in addition to achieving the number 1 spot with 7Eleven, also ranks as the number 4 best-selling beverage product at GNC, FaZe Clan has a string of recent partnerships to celebrate. FaZe Clan collaborated with Nike for FaZe LeBron NXXT Gen, which was the top selling basketball shoe in the world in March 2023 with 70,000+ units sold. FaZe Clan partnered with Totino’s for the FaZe Buffalo Chicken Pizza Rolls which then became Totino’s top-selling co-branded product in ten years. FaZe has partnered with the popular toy company Zuru for a series of respawn blasters that have sold 1+ million units to-date across major retailers such as Target since 2021. FaZe teamed up with SteelSeries, the leading gaming accessories business, to launch an exclusive range of peripherals, including headsets, keyboards, mice, and mousepads, at Best Buy, which have nearly sold out in the first four months since their debut.” FaZe’s estimated net royalties have totaled $7 million of gross co-branded product revenue from 2022 to 2023 and their products are seen at retailers all around the world.