Establishment Labs announces launch of Mia Femtech in Japan

Establishment Labs Holdings announced the launch of Mia Femtech in Japan. "In 2013, we recognized that traditional breast augmentation was not meeting the needs of most women in Japan. Now, a decade later, we are providing a solution. Our launch of Mia Femtech through our partner clinics is focused on delivering an empowering experience in breast aesthetics that overcomes the reservations women may have while matching the ideals to which they aspire," said Juan Jose Chacon-Quiros, Founder and Chief Executive Officer. "The potential for Mia Femtech in Japan is many times larger than the current breast augmentation market. In creating a solution for Japanese women, we have also created a vibrant new category for women worldwide."