Emerald Holding announced that it has acquired all of the assets comprising the business known as Lodestone Events, producers of the successful Overland Expo series of vehicle-based, adventure travel consumer shows. The acquisition supports Emerald and Lodestone’s shared mission to power connectivity, builds on Emerald’s decades of experience in outdoor recreation with its renowned Outdoor Retailer wholesale trade show, and represents the Company’s strategic expansion into the growing business-to-consumer event space. All Lodestone employees will join the Emerald team, with Lodestone founders Lindsay Hubley and Jessica Kirchner joining Emerald’s management team and continuing to lead the Overland Expo series. The acquisition of Overland Expo event series and daily digital content signifies another important step in Emerald’s portfolio optimization strategy: strengthening the Company’s position in high-growth markets and expanding further into consumer events. "Formally entering the B2C event space is paramount to Emerald’s corporate strategy of expanding into new and high-growth markets to accelerate top-line growth and unlock significant value for shareholders," said Herve Sedky, President & CEO of Emerald. "Adding a best-in-class consumer event series like Overland Expo demonstrates our successful implementation of this strategy and provides Emerald with talented leaders in this space, who together will enable us to continue to advance Emerald’s core services of live event connections, content, and commerce."
Published first on TheFly
