Electronic Arts (EA) and the National Football League announced an expanded, multi-year exclusive agreement that the sides call “the most comprehensive partnership to date between EA SPORTS and the NFL.” The company stated: “Under the partnership, EA SPORTS and the NFL will continue to drive innovation and expansion of the celebrated Madden NFL franchise, which will continue as the exclusive action simulation game for NFL football. The partnership will also support new content and experiences in EA SPORTS College Football, as well as entirely new, large-scale interactive experiences for football fans, built around community, social connection, self-expression and gameplay.”
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