Electronic Arts (EA) announced a new strategic partnership between EA Sports and The New York Times’ (NYT) The Athletic to “reimagine sports content for the next generation of fans worldwide.” Fans can now get stats, scores and breaking news, combined with editorial and video coverage from The Athletic, directly through the EA Sports App, the companies announced. “This strategic partnership with EA Sports accelerates our ability to reach future subscribers and grow The Athletic’s global footprint. EA Sports is the perfect partner to help us connect with younger fans and deliver a new kind of editorial experience through the EA Sports App. While we’re starting with editorial, we see this as just the beginning of what our two brands can deliver to fans together,” said Sebastian Tomich, Chief Commercial Officer at The Athletic.
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