EA announces partnership with Stability AI

Electronic Arts (EA) announced a partnership with Stability AI, to co-develop transformative AI models, tools, and workflows that “empower” the game maker’s artists, designers, and developers to “reimagine how content is built.” “With humans at the center of storytelling, we’re evolving how we work so that AI becomes a trusted ally: supporting faster iteration, expanding creative possibilities, accelerating workflows, and allowing more time to focus on what matters most – building world-class games and experiences that entertain massive online communities,” EA said. “It can draft, generate, and analyze, but it can’t imagine, empathize, or dream. That’s the work of EA’s extraordinary artists, designers, developers, storytellers, and innovators. Simply put, this partnership will help empower our creatives to do what they do best.” Among the first initiatives of this collaboration will be to accelerate the creation of Physically Based Rendering materials through the development of new artist-driven workflows – for example, tools that generate 2D textures that maintain exact color and light accuracy across any environment.