TikTok stated in a press release: “Beginning on October 16 in honor of The Walt Disney Company’s 100th anniversary, we’re giving the passionate community of Disney enthusiasts on our platform a first-of-its-kind destination within TikTok that invites Disney fans to a unique interactive experience where stories, magic, and memories come together… With more than 48 Disney handles participating, the four-week activation will be live in 24 regions around the globe… To help brands stay on the pulse of the most impactful moments on the platform, we are excited to announce that in addition to launch of the Disney100 hub, Disney will become a TikTok Pulse Premiere publisher, allowing advertisers to deliver ads adjacent to some of the most premium entertainment and sports content in the world only from Disney on TikTok’s For You feed.”
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