Disney CEO hints at boosting Disney+ prices, WSJ reports

Disney CEO Robert Iger indicating that the company could raise streaming prices further and begin licensing streaming content to rivals, the Wall Street Journal’s Robbie Whelan reports. Speaking at Morgan Stanley’s Media and Telecom Conference in San Francisco on Thursday, the CEO said he was "extremely bullish" on Disney+, but predicated that subscriber growth will inevitably slow down as the entertainment industry refocuses on profits, Whelan says. "We have to better rationalize our costs," Iger said. "Obviously we have to attract more subs, but I think one of the key things we have to figure out is a pricing strategy that makes sense." "In our zeal to grow global subs, I think we were off in terms of that pricing strategy, and we’re now starting to learn more about it and to adjust accordingly," he added. Reference Link