PubMatic (PUBM) announced a partnership with DISH Media (SATS) that allows SLING TV to tap into PubMatic’s supply path optimization partnerships to access premium demand via private marketplace deals. The partnership enables DISH Media to access PubMatic’s growing list of supply path optimization partners, which collectively make up over 45% of all activity on the PubMatic platform. This is another avenue for advertisers to access premium ad inventory on SLING from a leading sell-side technology provider, including high-quality content and desirable audience segments that are often exclusive or restricted to select advertisers. “
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
See Insiders’ Hot Stocks on TipRanks >>
Read More on PUBM:
- DISH Media Partners with PubMatic to Accelerate Programmatic Demand for SLING TV
- PubMatic Elevates Robin Steinberg to Drive Demand in North America
- PubMatic to Announce Fourth Quarter and Full Year 2023 Financial Results on February 26, 2024
- PubMatic announces recent expansion, success of Connect
- PubMatic Leads the Way in Adopting Addressability Alternatives, Delivering Monetization Benefits for Publishers