PubMatic (PUBM) announced a partnership with DISH Media (SATS) that allows SLING TV to tap into PubMatic’s supply path optimization partnerships to access premium demand via private marketplace deals. The partnership enables DISH Media to access PubMatic’s growing list of supply path optimization partners, which collectively make up over 45% of all activity on the PubMatic platform. This is another avenue for advertisers to access premium ad inventory on SLING from a leading sell-side technology provider, including high-quality content and desirable audience segments that are often exclusive or restricted to select advertisers. “
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