Digital Turbine and ONE Store enter strategic partnership

Digital Turbine and ONE Store, Korea’s second-largest app market outperforming most global competitors, announced a strategic partnership to elevate the mobile experience in the Korean App Market, intending to expand to additional markets globally. The partnership will bring Digital Turbine’s SingleTap capabilities to over 40 million ONE Store enabled devices in Korea with expansion planned into additional markets in the near future. As part of the strategic partnership, Digital Turbine will invest $10M in ONE Store, and will embed its SingleTap technology across ONE Store’s footprint of 40+ million devices in South Korea. The partnership will launch in South Korea, the 4th largest market globally in terms of consumer in-app spend, and the companies are jointly looking to expand their combined capabilities to additional key markets in the near future.