Deutsche Bank ‘constructive’ after Snap partners summit

Deutsche Bank left Snap‘s partner summit with “constructive views” on the coming “Simple Snapchat” interface. The interface introduces new monetization formats and aligns the app’s functionality with TikTok and Reels, which should bolster higher user engagement, the analyst tells investors in a research note. The firm says the simplified architecture embeds advertising opportunities across all of Snaps’ consumer surfaces. Perhaps most importantly, the messaging surface now will feature stories, sponsored snaps, and promoted places, thereby monetizing surfaces that until recently were highly utilized, but under-monetized, says Deutsche Bank. It keeps a Buy rating on Snap shares with a $14 price target.