Despegar.com announced the launch of SOFIA , the region’s first Generative AI Travel Assistant, marking a significant enhancement to the Company’s customer value proposition. This pioneering innovation allows users to enjoy rapid, as well as more personalized and convenient travel planning through state-of-the-art technology. Powered by generative artificial intelligence, Despegar’s SOFIA is multimodal and fully supports travelers from the initial conception of their travel idea, through the planning and coordination stages, until their return. Interacting with SOFIA is simple, intuitive, and flexible, accommodating oral, written, or image-based communication according to a traveler’s preferences, and is available at any time and day.
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