Creative Realities, IceBox Network partner for in-store advertising

Creative Realities announced its partnership with IceBox Network, a new ad-based network concept under digital out-of-home technology provider Digi Point Media, to revolutionize retail advertising with exclusive digital display placements atop ice suppliers across retail stores for the first time. This collaboration will leverage Creative Realities’ ReflectView CMS and Reflect AdLogic platform as well as integrated programmatic platforms to quickly distribute content, track ads and provide automatic ad placement. With exclusive rights to install digital displays atop merchandising units of the largest ice provider in the country, IceBox Network has the ability to reach approximately 85,000 end points with merchandisers spread across 37 states, with the potential of creating one of the most extensive and widespread advertising networks available.