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Coty sells Lacoste fragrance license back to Lacost

Coty announced the sale of its Lacoste fragrance license back to Lacoste by mutual agreement. Under Coty‘s management in the last six years, Lacoste men’s fragrances have secured a premium+ positioning in the market, with two award winning pillars, L’Homme and Match Point, multiple innovations, and a 17-place improvement in French market rankings.

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Published first on TheFly

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