Coty and Hugo Boss announce renewal of license agreement

Hugo Boss and Coty announce the renewal of their license agreement. The partnership, which began in 2016 and has now been extended beyond 2035, includes all BOSS and HUGO fragrances for men and women. "Our CLAIM 5 growth strategy is broad-based. We want to grow across all regions, touchpoints, and brands, as well as in all product areas. We are excited to continue our successful partnership with Coty and are convinced that we have the right partner at our side to exploit the full potential of BOSS and HUGO in the global fragrance business," says Daniel Grieder, CEO of HUGO BOSS AG.