ContextLogic plans to expand range of sexual wellness products

ContextLogic announced plans to dramatically expand its range of sexual wellness products through the launch of a dedicated area on the Wish app and website that showcases some of the latest sexual wellness products on the market, at a wide range of price points. The move comes in the wake of a new study that reveals a large proportion of sexually active adults in the U.S. are already using sexual wellness products, with 68% expressing a desire to try new sexual wellness products within the coming year. Millennials emerged as the most likely generation to explore new sexual wellness products, followed closely by Gen Z. “Our customers want discretion when they are shopping for sexual wellness products, which is why we’ve created a unique Wish After Dark zone within the app and on the website,” said Chief Product Officer Mauricio Monico. “This is a category that is already popular on Wish, so we are hugely excited to be expanding it further.”