Constellium partnered with Chanel Fragrance & Beauty and g.pivaudran to introduce a packaging including recycled aluminium for Chanel’s mascara line “Le Volume.” The mascara packaging will now incorporate 10 to 20 per cent of post-consumer recycled, depending on the model. Constellium collaborated on this project with luxury packaging specialist g.pivaudran since 2018, overcoming technical challenges such as issues with deep stamping and maintenance of a smooth or brushed decor. The companies also worked to ensure maintenance of aesthetics following anodization and sought to ensure stability of raw material featuring recycled content.
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