Columbia Sportswear ranked below average in UBS athletic wear survey

UBS doubts that Columbia Sportswear will deliver strong long-term growth. The company has a “portfolio of solid outdoor brands and these will generate good, but not great long-term growth,” the analyst tells investors in a research note. The firm sees Columbia likely preserving its position as one of the leading outdoor brands, but doubts its sales growth meaningfully accelerates. UBS Evidence Lab’s 2023 global athletic wear survey reinforces conviction on this view, the analyst contends. The survey shows Columbia hasn’t made much progress versus peers, as it ranked below average across awareness, purchase intentions, and loyalty scores, UBS notes. It keeps a Neutral rating on Columbia Sportswear with a $76 price target.