Coca-Cola North America and local bottling partner, Reyes Coca-Cola Bottling, have renewed a multiyear partnership with AEG, a sports and live entertainment company. Brokered by AEG Global Partnerships, the new agreement between AEG and Coca-Cola strategically aligns the brands and will bring a brand new “Coke Studio” to Crypto.com Arena. The new studio will offer visitors immersive fan experiences and music-driven activations. The deal also continues Coca-Cola’s longstanding Founding Partner status at Crypto.com Arena and L.A. LIVE, Peacock Theater, and Dignity Health Sports Park and makes Coca-Cola the exclusive soft drink partner of an increased number of leading AEG Presents music festivals.
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