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Citi sees Apple shares outperforming again in 2024

Citi says Apple shares are up 50% year-to-date and investors are asking if the stock could outperform again next year. In 2024, Citi models double-digit earnings growth of 14% and free cash flow growth of 11% on continued gross margin expansion. Bears on the stock are missing the structural gross margin expansion story driven by iPhone premiumization, acceleration in services sales, and the silicon insourcing benefit that drove multiple expansion this year, the analyst tells investors in a research note. Citi expects these trends to continue next year, and views artificial intelligence phones and Vision Pro adoption as potential upside catalysts.

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