Choice Hotels reaches major milestone, opens 100th hotel

Choice Hotels International reached a brand milestone with the opening of its 100th Suburban Studios hotel, demonstrating the strength of its go-to-market growth strategy that has driven growth of 45 percent in 18 months. “We are thrilled to have 100 Suburban Studios open, and we look forward to the next 100. Our innovative solutions to accelerate conversions paired with our business strategy have enabled us to see continued growth within the segment,” said Ron Burgett, senior vice president, extended stay development at Choice Hotels. “Extended stay conversions are much faster to market than their new construction counterparts, helping developers see returns as soon as possible. With a team of more than 60 dedicated extended stay experts, Choice can seamlessly guide developers through the entire conversion process.”