Needham analyst Laura Martin lowered the firm’s price target on Chicken Soup for the Soul to $1.25 from $3.50 and keeps a Buy rating on the shares post the Q2 report. The company is considering strategic options, including a potential sale or funding partner, and the Redbox acquisition is to blame, the analyst tells investors in a research note. Redbox sales are dependent on films having a home video window, and without a home video window, Redbox is irrelevant, contends the firm. Needham cut estimates but maintains a Buy rating based on a potential sale of Chicken Soup for the Soul.
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