Celsius says Dunkin win ‘maybe opens doors’ with ‘retailers like Starbucks’

Asked during Morgan Stanley’s Global Consumer and Retail Conference about some of the company’s food service customer wins, Celsius Holdings (CELH) executives stated, according to a transcript of the event: I think that food service has obviously been a pretty big leap up for us this year. It was really non-existent for us prior to to the Pepsi (PEP) deal. It’s tough to put a number on it because it’s a bit of an unknown for us. I’d say it’s early stages, but to be at 10% of Pepsi’s revenues with us, that’s pretty significant… So we do feel that Celsius has a bit of a different usage occasion than our our peers in the category. Jersey Mikes your referenced, we’ve got one into 2,000-plus locations there. That happened about six or eight weeks ago. The early data is encouraging there and the hope is that could be a proof of concept as we want to go into the other QSRs that Pepsi services, whether it’s like I talked about Pizza Hut or some of the other establishments. And then, Dunkin Donuts, we went in to a number of their locations nationally, which I think is very interesting to go into a coffeehouse. They brought us in. They feel were incremental. We only went in with one SKU, hopefully with some more skews in there in the near future. But again, if that works out well, I think that really speaks to the expanded occasions with which Celsius offers and maybe opens doors even other retailers like Starbucks (SBUX).”