Cedar Fair names Robert White chief commercial officer

Cedar Fair Entertainment Company announced a strategic reorganization to its corporate leadership structure. Robert White, who since 2021 has served as senior vice president of business intelligence, has been promoted to chief commercial officer, a new executive-level position created to better meet the challenges of today’s dynamic consumer landscape and enhance the Company’s focus on driving guest demand. Additionally, Christian Dieckmann will step into an elevated role as chief strategy officer, focused on identifying growth opportunities and driving strategic initiatives at the Company. Both promotions are effective immediately. As part of this strategic reorganization, Kelley S. Ford will transition out of the executive vice president and chief marketing officer position after serving 11 years in the post. To support the organizational change, she will remain employed in a non-executive role until March 29, 2024. “I want to thank Kelley for her leadership and guidance over the years,” said Richard A. Zimmerman, Cedar Fair’s president and chief executive officer. “In 2012, Kelley became the company’s first dedicated chief marketing officer on Cedar Fair’s executive team. Since then, she has helped modernize and develop a comprehensive marketing function that has played a key role in the company’s growth. On behalf of all associates, I extend my sincere appreciation and respect for her many contributions to Cedar Fair.”