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Canada Goose names Matt Blonder chief digital officer

As chief digital officer, Matt Blonder will be responsible for the strategy, implementation and adoption of all consumer-facing digital platforms. He will drive the brand’s digital innovation and manage the teams responsible for developing the company’s digital roadmap across existing – and new – channels, as well as the company’s IT and Insights teams. Matt joins Canada Goose (www.tipranks.com/stocks/goos?ref=MCO_STOCK’ target= ‘_blank’; rel=’nofollow’>GOOS) with over 20 years of experience in omni-channel, direct-to-consumer and digital marketing, most recently serving as president of global e-commerce at Wolverine Worldwide (WWW), where he oversaw the digital and e-commerce strategy across its portfolio of brands.

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