Camping World launches1st wave of manufacturer exclusive locations

Camping World Holdings announced the launch of a new, industry-first dealership format that is dedicated exclusively to the RV industry’s leading brands. Under this format, select individual dealerships will be dedicated exclusively to selling, servicing, and showcasing that brand’s latest innovation and product offering, with a tailored, brand-specific customer experience and specialized staff training. The recent opening of Jayco Morgan Hill in California marks the first wave of this rollout. This format is designed to both complement and operate in parallel with the existing traditional Camping World branded footprint. The Company intends to open, acquire, or convert manufacturer exclusive locations across its network. Marcus Lemonis, Chairman and CEO of Camping World stated, “We believe our growth can be accelerated by acquiring or opening dealerships that will ultimately be focused exclusively on the leading RV brands in America.” Matt Wagner, COO of Camping World continued, “We believe this strategy widens the acquisition funnel to include dealers with a smaller real estate format or those located near an established Camping World dealership where we have access to a multitude of brands that compete in the same segment.”