Byrna making ‘direct appeal’ to Meta’s Zuckerberg to reconsider ad campaigns

Byrna Technologies announced that it is “embarking on a proactive approach to restore its fruitful advertising partnership with Meta.” The company stated: “Following the unexpected rejection of its ad campaigns, the company is making a direct appeal to CEO Mark Zuckerberg through strategically placed billboards scheduled to appear in Los Angeles, California and announcements via Byrna’s social media channels.” “Anyone who has experienced the frustration of working with Meta and facing ad rejections understands our predicament. Our investment in these billboards, supported by our dedicated Byrna community, is an effort to connect with Mark Zuckerberg and engage in a conversation about how Byrna products strive to save lives, not take them. From the personal safety perspective, ‘People have the Right to Know’ all the options available. Once Mark becomes more knowledgeable with the facts, we are confident he will support Byrna’s mission to provide law-abiding citizens with tools to defend their safety without having to take a life,” added Luan Pham, Chief Revenue & Marketing Officer at Byrna.