Dawson James analyst James McIlree lowered the firm’s price target on Byrna Technologies to $7.25 from $9.50 and keeps a Buy rating on the shares after lowering estimates following the company’s Q2 report. Byrna’s direct-to-consumer business, which relies on social media advertising, generates about 70% of the company’s revenue and the company’s restructuring of its marketing organization is expected to impact revenue for the remainder of the fiscal year, the analyst tells investors.
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