BuzzFeed, The Independent sign long-term license, strategic partnership

Independent Digital News and Media Ltd and BuzzFeed, Inc. announced they have entered into a multi-year license and strategic partnership. The companies will combine their publishing, data, and ad-tech platforms to allow commercial partners to buy across their sites, with combined on-site audiences that together reach half of all British consumers. As part of the deal, BuzzFeed, Inc.’s UK staff – both commercial and editorial – will move over to The Independent, with BuzzFeed, Inc. providing its global content, tech, and support to The Independent.