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Buy/Sell: Wall Street’s top 10 stock calls this week

What has Wall Street been buzzing about this week? Here are the top 5 Buy calls and the top 5 Sell calls made by Wall Street’s best analysts during the week of November 3-7. 

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Top 5 Buy Calls:

1. Roku upgraded to Overweight at Piper Sandler

Piper Sandler upgraded Roku (ROKU) to Overweight from Neutral with a price target of $135, up from $88. The company reported solid Q3 results but Platform investments across Advertising and SSD are beginning to shine, the firm tells investors in a research note. Piper said it is more confident that the momentum continues into 2026, and that better profitability and shareholder returns helps.

2. Tractor Supply upgraded to Outperform at Evercore ISI

Evercore ISI upgraded Tractor Supply (TSCO) to Outperform from In Line with a price target of $65, up from $60. Traffic trends are rebounding, growth initiatives are gaining traction, and the stock’s valuation “now provides a compelling entry point,” the firm tells investors.

3. Datadog upgraded by multiple firms after earnings 

CIBC upgraded Datadog (DDOG) to Outperformer from Neutral with a price target of $240, up from $170. Datadog showed a “durable and credible acceleration” in growth, operating profit and free cash flow in Q3, says the firm, which also notes the company removed the large AI native customer attrition risk by signing this customer, thought to be Open AI, to a standard contract extension on terms of better economics and higher commitment. While insourcing and optimization questions will be worth watching, the risk is “greatly reduced and now manageable,” CIBC tells investors.

KeyBanc also upgraded Datadog to Overweight from Sector Weight with a $230 price target post the Q3 report. The company’s revenue excluding OpenAI accelerated and there is sustained visibility into OpenAI spend for the next several quarters, the analyst tells investors in a research note. The firm believes Datadog’s “positive growth inflection” will continue.

In addition, Guggenheim upgraded Datadog to Neutral from Sell and withdrew the firm’s prior $105 price target as revenue growth excluding OpenAI is accelerating.

4. Boeing upgraded to Buy at Freedom Capital 

Freedom Capital upgraded Boeing (BA) to Buy from Hold with a price target of $223, up from $217. Boeing’s Q3 marks a cautious recovery, with stronger operational performance and gradual regulatory confidence, the firm tells investors in a research note. The Commercial Airplanes unit increased deliveries to 160 aircraft, and the 737 program gained approval to lift output to 42 units per month. Despite lingering quality concerns, production stability is improving under the FAA’s careful oversight, Freedom says.

5. HSBC upgrades Caterpillar to Buy on power generation growth 

HSBC upgraded Caterpillar (CAT) to Buy from Hold with a price target of $660, up from $405. The company’s Q3 results beat on a volume increase and its order growth accelerated to 25% year-over-year on strong power generation, the firm tells investors in a research note. HSBC says Caterpillar’s stronger power generation orders, its turbines expanding into data centers, and the announced capacity investment plans warrant an upgrade of the shares. HSBC now sees higher growth potential with a strong backlog for Caterpillar.

Top 5 Sell Calls:

1. JPMorgan downgrades CarMax to Underweight with no “quick fix” 

JPMorgan downgraded CarMax (KMX) to Underweight from Neutral with a price target of $30, down from $50. The company’s preliminary Q3 results show additional market share loss and margin pressure “that is likely to a take a while to arrest,” the firm tells investors in a research note. JPMorgan sees no quick fix to CarMax’s share loss in the near- to medium-term. Estimates are likely to move materially lower in the near-term along with a “structural derating” of the stock’s multiple closer to the average public franchise dealer, the firm contends.

2. Canada Goose downgraded to Sell at Williams Trading 

Williams Trading analyst Sam Poser downgraded Canada Goose (GOOS) to Sell from Hold with a price target of C$12, down from C$20. The firm, which says its upgrade to Hold in late August was based on its expectation that the company would be sold or go private, now contends that based on management commentary and re-up of its share repurchase authorization that it is “clear” that the company will not be going private nor be sold.

3. JPMorgan downgrades Archer Daniels to Underweight on profit headwinds 

JPMorgan downgraded Archer Daniels (ADM) to Underweight from Neutral with a price target of $59, down from $61. The company’s Q3 earnings beat estimates but guidance cut indicates its profit headwinds extend beyond a lack of clarity on U.S. biofuel policies and trade relations with China, the firm tells investors in a research note. JPMorgan believes Archer’s Carbohydrate Solutions is seeing headwinds from weaker demand for packaged food broadly and especially food with sugar additives.

4. Trex Company downgraded to Underperform from Buy at BofA 

BofA analyst Rafe Jadrosich downgraded Trex Company (TREX) to Underperform from Buy with a price target of $36, down from $67. Following “disappointing” Q3 earnings, 2025 guidance and 2026 margin commentary, the firm lowered its 2025 and 2026 EPS estimates by 13% and 30%, respectively. The downgrade reflects potential heightened competitive pressure from Azek (AZEK), ongoing repair and remodel market weakness and the stock’s premium valuation, the analyst tells investors.

5. Marsh McLennan downgraded to Underperform at BofA amid near-term headwinds 

BofA downgraded Marsh McLennan (MMC) to Underperform from Neutral with a price target of $181, down from $243 based on a lower outlook for organic growth with near-term headwinds from softening property rates. The firm does not foresee any near-term catalysts supporting Marsh McLennan’s organic growth and revised down its EPS forecast due to lower growth in concert with lessened margin expansion.

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