Build-A-Bear initiated with an Outperform at Northland

Northland initiated coverage of Build-A-Bear with an Outperform rating and $36 price target. The company, which has built a business that has “captured multi-generational appeal and immense brand awareness,” is expanding its consumer base through e-commerce and digital growth, says the firm, which adds that it likes Build-A-Bear’s opportunities for greenfield and international locations and its continued focus on shareholder return.