Brunswick reports record performance at 2024 Miami International Boat Show

Brunswick reported a record-setting performance at the Miami International Boat Show. During the five-day event, the company saw record sales for some of its boat brands, continued strong outboard engine share, and a number of awards for its products, brands, and teams. Some of the highlights of the show for Brunswick were: Boston Whaler set an all-time Miami show retail revenue record, increasing sales mid double digits vs. 2023, including the launch of the 365 Conquest. The 2024 show also marked the highest unit sales number for Whaler since before the pandemic. Sea Ray reported the highest unit sales and retail revenue at the show since before the pandemic, with unit sales up more than 25% vs. 2023, including particularly strong orders for its Sundancer models. For the sixth consecutive year, Mercury Marine had more outboard engines than any other manufacturer at the show, achieving significantly more than half of all outboards across the multiple show venues and in excess of 60% of all outboards 150hp and above. Navico Group remains a partner to more than 90% of exhibitors at the Miami Boat Show and reported strong interest in its new and industry-leading Simrad NSX ULTRAWIDE multi-function display. Brunswick won a record 16 awards during the show.