British American Tobacco shares could soar 25%, Barron’s says

Shares of British American Tobacco are down 30% over five years, but that might be about to change, Barron’s Callum Keown writes. The report notes that the company is building an impressive portfolio of alternatives to cigarettes, while a pending regulatory decision over its Vuse Alto vaping product could provide a near-term catalyst. Barron’s also indicates that the stock is "cheap", trading at 7.5-times expected 2024 earnings. Reference Link