Bridgeline Digital’s AI-powered smartsearch selected by Max Warehouse

Bridgeline Digital announced that Max Warehouse, a home improvement retailer, has selected Bridgeline’s AI-powered search technology, HawkSearch, to implement into the retailer’s online shopping website. HawkSearch will improve Max Warehouse’s online revenue by providing customers with a more personalized shopping experience that allows for image, concept, and keyword search so customers can easily find the products they want to buy. Max Warehouse customers will be able to take a photo of products with their cell phone and the site will return similar products to purchase. Ari Kahn, CEO of Bridgeline Digital, commented on the partnership, stating, “Our collaboration with Max Warehouse reflects our commitment to delivering high-quality online experiences. HawkSearch’s personalized and expanded search capabilities are essential in providing the sophisticated and seamless shopping journey that online consumers expect from retailers in this new era of eCommerce.”