Bridgeline Digital announced that Rainbow Resource Center has implemented Bridgeline’s AI-powered search technology, HawkSearch, to power their eCommerce site. HawkSearch will enhance Rainbow Resource Center’s growth strategy through its AI-powered search bar that offers a more personalized shopping experience. Ari Kahn, CEO of Bridgeline Digital, commented on the agreement, stating, “The partnership with Rainbow Resource Center aligns with our objective to deliver advanced online experiences. HawkSearch’s personalized and sophisticated search capabilities are vital for meeting the expectations of today’s online customers in the dynamic field of eCommerce.”
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