Bridgeline Digital announced that Smart Search by HawkSearch, featuring AI powered concept and image search with Generative AI (GenAI) capabilities, is now available to the general public. Smart Search leverages the latest advancements in AI, including large language models and vector databases, to empower online shopping search functionality. “I’ve spent most of my life in AI research and the last 24 months have seen more progress in AI than the last 24 years,” said Ari Kahn, CEO of Bridgeline. “AI has changed expectations for online shoppers and Smart Search powers Bridgeline’s customers to bound past their competitors with a more intuitive shopping experience that converts online visitors to online buyers. This release affirms our dedication to fostering our customers’ success in the increasingly competitive online marketplace.”
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