Morgan Stanley raised the firm’s price target on Bread Financial (BFH) to $39 from $36 and keeps an Underweight rating on the shares. Management sounds optimistic on near-term credit data and despite some evidence of a pull-forward early in Q1, consumer spend has not pulled back since, notes the analyst, who raised the firm’s FY26 EPS view by 7%. The firm remains cautious on credit performance into 2026, but now assumes a slower pace of deterioration, the analyst added following management meetings.
Confident Investing Starts Here:
- Easily unpack a company's performance with TipRanks' new KPI Data for smart investment decisions
- Receive undervalued, market resilient stocks straight to you inbox with TipRanks' Smart Value Newsletter
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on BFH:
- Bread Financial price target lowered to $55 from $56 at TD Cowen
- Bread Financial Reports Resilient Q1 2025 Earnings
- Bread Financial’s Earnings Call: Strong Performance Amid Challenges
- Bread Financial Holdings: Strong Current Performance Amid Cautious Future Outlook Warrants Hold Rating
- Bread Financial price target raised to $50 from $45 at Jefferies
Looking for a trading platform? Check out TipRanks' Best Online Brokers , and find the ideal broker for your trades.
Report an Issue