BRC Inc. announces new line of Black Rifle energy beverages

Black Rifle Coffee “is expanding into the energy product category with the launch of a new line of high-octane, ready-to-drink Black Rifle Energy(TM) beverages expected to premier in late Q4 and arrive nationwide in early 2025. BRCC has dominated the premium coffee space for nearly a decade with its bold roasts and even bolder content strategy. The company’s unwavering commitment to pro-American values and its relentlessly service-forward mission have earned the support of a loyal customer base, driving successful growth in new markets. Now, BRCC is kicking into high gear by expanding its ready-to-drink offerings with a new selection of delicious Black Rifle Energy(TM) beverages. Powered by BRCC’s proprietary Black Rifle Energy(TM) Blend, these drinks are crafted with naturally sourced caffeine that delivers a punch in attention-grabbing packaging featuring BRCC’s one-of-a-kind designs.”