Brag House provides update on House of Doge merger agreement

Brag House (TBH) and its merger partner, House of Doge provided a strategic update on their definitive merger agreement. The merger is set to create a comprehensive financial infrastructure company by applying Brag House’s proven “Cultural Capital Playbook” to the global Dogecoin ecosystem. The combined entity’s strategy will be anchored by four core verticals:Digital Payments; Asset Management & Treasury; Real-World Asset Tokenization; Digital Media & Data Insight. This “Culture to Capital” strategy leverages the playbook Brag House developed and perfected while building its foundational Gen Z platform. By successfully engaging the Gen Z demographic, securing Fortune 500 partners like McDonald’s and Coca-Cola, and executing a Nasdaq IPO, Brag House demonstrated its expertise in building authentic communities and the institutional-grade infrastructure to support them. House of Doge chose TBH as the public vehicle to scale this proven playbook globally. This strategy is already in motion, with a series of recent announcements demonstrating execution across the new verticals: Digital Payments: Building institutional-grade payment rails, wallets, and debit cards to activate Dogecoin for everyday commerce. Asset Management & RWA Tokenization: Creating regulated, institutional-grade financial products like ETPs and tokenizing high-value real-world assets, such as professional sports teams. Brand & Licensing: Harnessing the global recognition of Dogecoin to create a culture-driven financial brand, benchmarked against forces like Formula One. Digital Media & Data Insights: The foundational Brag House vertical, which serves as the proprietary “Cultural Adoption Engine” for introducing these new financial products to the Gen Z demographic.