House of Doge becomes largest equity holder in U.S. Triestina Calcio 1918

House of Doge, together with merger partner Brag House (TBH) Holdings, has become the largest equity holder in U.S. Triestina Calcio 1918. This transaction marks the first time a European football club has brought a cryptocurrency commercialization vehicle directly into its ownership structure. It signals a long-term commitment to operational excellence, community investment, and innovation. House of Doge has made subtle hints over the past months about decentralization of valuable assets including sports and echoed that with their Robinhood (HOOD) and 21Shares partnerships. House of Doge extends the mission of “Doing Only Good Everyday” by backing projects and brands that carry community, cultural relevance, and long-term value. The investment in U.S. Triestina 1918 represents Dogecoin’s most ambitious step into European football, positioning House of Doge at the forefront of merging digital assets with traditional sports. House of Doge will support Triestina with immediate capital investment to strengthen football operations and community initiatives while working with club leadership to integrate cryptocurrency in practical, fan-friendly ways-including enabling crypto as a payment option for tickets, concessions, and merchandise at home fixtures. The objective is to introduce a modern payments structure that enhances the match-day experience and supports the club’s financial resilience, simultaneously bringing further utility to Dogecoin. House of Doge has appointed Roger Rai to its Advisory Board. Rai serves as Vice Chairman of the Toronto Blue Jays and sits on the Board of Directors of Maple Leaf Sports & Entertainment.