The hard-seltzer boom has fizzled, but don’t count out Boston Beer just yet. The beaten-up stock looks ready to get off the mat this summer, Nicholas Jasinski writes in this week’s edition of Barron’s. This may be the year of Twisted Tea, which exemplifies Boston Beer’s culture of innovation and taking the long view, says CEO Dave Burwick. The company is also doing what it can to right-size following the Truly boom and bust. Boston Beer is cutting overhead, saving on raw materials, and investing in greater automation in its brewing and packing processes, which should help improve profit margins, the author notes.
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