Birks Group reports Holiday Period sales rose 8.1% y/y

Birks Group reported its sales results for the 8 week interim sales period ended December 30th, 2023 resulting in an increase of 8.1% in net sales as compared to the same period in FY2023. Comparable store sales for the FY2024 Holiday Period increased by 3.0% as compared to the same period in FY2023. The 8.1% increase in net sales for the FY2024 Holiday Period, as compared to the same period in FY2023, was driven primarily by a strong sales performance in the retail sector where third-party branded watches outperformed the sales during the comparable period in FY2023, the greater performance of our Chinook and Laval stores which were renovated in FY2023, and e-commerce sales growth. The 3.0% increase in comparable store sales in the FY2024 Holiday Period versus the same period in FY2023, was mainly attributable to the performance of both branded watches and Birks Fine Jewellery. Jean-Christophe Bedos, President and Chief Executive Officer of Birks Group, commented: “Our sales teams have delivered remarkable results this holiday period, including significant sales growth over last year. This important achievement is a testament not only to our determination and commitment to our customers, but also to the continued implementation of our strategic plan. We remain focused on delivering excellence in customer service, growing our sales in the high-end luxury watch and jewellery market in Canada, and building on the success of our Birks product brand. I am pleased with our Holiday Sales results and would like to sincerely thank all our employees for their continued perseverance and dedication.”