Best Buy, Bell Canada enter into strategic partnership

Best Buy Canada (BBY) and Bell Canada (BCE) have entered into a strategic partnership to operate 165 consumer electronics retail stores in Canada. The Source, a wholly owned subsidiary of Bell, will be rebranded as Best Buy Express and offer the latest in consumer electronics from Best Buy along with exclusive telecommunications services from Bell. This innovative partnership will make the most of the respective strengths of Best Buy and Bell to deliver an exceptional shopping experience for Canadians. Best Buy and Bell will invest in an updated store experience, as well as an expanded product assortment, customer experience and training. Customers will benefit from Best Buy’s expertise in consumer electronics to find the latest products from the world’s leading brands, its global buying power and industry-leading supply chain. In addition, customers will find Bell, Virgin Plus and Lucky Mobile mobility, Internet, TV and home phone services, all backed by knowledgeable sales and support they have come to expect from Best Buy and Bell. Best Buy Express is expected to open in locations across Canada starting in the second half of 2024.