Bed Bath & Beyond announced the appointment of Rick Lockton as executive VP and chief digital, product, and technology officer. Effective November 3, Lockton will join the executive leadership team to lead the company’s digital transformation and product innovation strategy. He will oversee technology integrations across omnichannel partnerships, blockchain investments, and emerging home technology ventures while maintaining a sharp focus on growing the core online retail business. His priorities include accelerating digital growth, improving conversion, and building lifetime value through advanced consumer data strategies.
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