Bank of America’s Erica surpasses 2B interactions

Bank of America announces that clients have had more than 2 billion interactions with Erica, its virtual financial assistant, since it launched in 2018. “Erica acts as both a personal concierge and mission control for our clients,” said Nikki Katz, Head of Digital at Bank of America. “Erica meets clients where they are and when they need us, and has become a true guide by their side.” To date, Erica has responded to 800 million inquiries from over 42 million clients and provided personalized insights and guidance over 1.2 billion times, BofA said.